SEO is to generate quality content that arouses interest, with a website that solves a problem or need, oriented to the way in which the user searches for that specific information and indexable by search engines. That's SEO.
1. Have a plan
Content must be planned. You must have a clear and numerical objective – never exclusively SEO specific audience and a lot of ideas and desire to try.
If you do not plan your content with an editorial calendar, varying formats, specifying what type of user each content is aimed at and focusing on a certain action on your visit (give you an e-mail, read more posts, follow you on Twitter etc.) it will be difficult to know if you are doing it right or wrong and you will depend only on your intuition to move forward.
2. Know your users
The first thing is to know who you are addressing. Each audience consumes information differently. For example, this post could be called "Content Marketing Tactics for SEO", but it would be aimed at a smaller and more specialized audience and the advice would be different.
To find out what people are looking for, you can help yourself with Google's search tools, Google Keyword Tool and Google Trends.
3. Use your blog
Your blog is not only a great tool to create content that attracts Google achieving posts with a great natural positioning, but it allows you to:
Generate links: If you generate easy-to-share content, users will share it, including links, which will benefit the domain as a whole. Not everything is that the post is good, it also helps that your blog is a reliable and reputable source.
Create relationships: It is as simple as linking to third-party pages. Millions of people are generating very valuable content on different topics, and surely some of them have created a resource that complements your post perfectly: link it. Then, if you want, mention it on Twitter, let them know that you talk about them and sound to them.
Reinforce your brand: Take care of the aesthetic aspect of your blog, which reinforces the identity of your company or your own, use the sides, the header and the footer to meet your Branding objectives and take care of aspects such as the color palette, the images, that all the elements are translated ….
4. Reserve the best content for others
If you are going to make content, reward those that will have more visibility.
If you are looking for blogs and media in which to participate sporadically – guest blogging – try to have a greater reach than your platform, or that you reach a niche that you could not reach otherwise. Then, reserve the best content for them. If in your blog you can reach 1,000 people and in another 10,000, strive for the content that will give you more visibility.
5. Respect branding as an SEO tool
Branding is fundamental in SEO. If no one knows you, no one is going to look for your brand, remember that SEO traffic by terms with your brand name is also natural positioning. Having a powerful brand will not only make people look for you more, but it will turn you into a reliable source and increase the click-through rate of your results and the chances of them being shared and linked, that is, SEO everywhere benefit.
5. Dig deeper into Social Media
Natural positioning depends largely on the impact you get on social networks, mainly because it allows you to establish relationships, is a positioning factor in itself, confirms the profile of links and gives you visibility and branding. You're not going to get links if no one knows about you and if your content doesn't have a brand that's safe to link to.
6. Video, video and video
Visual content is the most consumed on the Internet and video is king. Whether you use Instagram TV or upload videos of your products to YouTube, you have to continuously test formats that increase your visibility.
Mainly, because videos position very well by themselves in very competitive searches and because they reinforce a textual content such as a post and generate much more branding, authority and trust.
7. Create your own images
If you can, use your own images and a Creative Commons license to make them publishable with accreditation. Seriously, it is impossible to find good images on some topics and coming out first on Google Images for the concept of a post can mean that there are several bloggers linking you by the credits of the image, which is the best they have found to illustrate their text.
8. Think about the domain
Force yourself to think holistically: natural positioning is no longer about the content on a page, but about the domain as a whole. If you create a unicorn post on a blog dedicated to Death Methyl, it will be much more difficult for it to position itself well than that same post on a children's-themed blog, no matter how good the content is and very good metrics it has at the page level.
9. Work on your personal brand
Even if you invest in your blog brand, your own brand is also important. Invest in yourself, because maybe tomorrow your blog or your job will change or you will even be in another industry and you will be interested in other topics, so you should that reputation benefit you.
Giving yourself visibility into your posts, converting readers into Twitter followers, or using your reputation to increase your network of contacts are some of the best ways to become a brand for yourself and make any future initiatives more relevant.
10. Find a good balance between quality and quantity
Everyone will tell you that quality over quantity, but there are many times when the high-quality content you can generate is not going to have enough impact, and therefore it is not worth spending too much time.
If you still do not have contacts, SEO traffic or links it is convenient that you focus on fast and easy to do content. Never mediocre, but do not pretend to make the Sistine Chapel in each post, because no one is going to read you. If you focus on long tail keywords, generate relationships, ask for a couple of links here and there, and intersperse some exceptional posts in guest blogging, in a few months you can have a greater capacity and you should tend towards higher quality posts even if it means lowering the quantity.
Finding balance is what sets a good blogger apart from others.
Bonus: Don't think too much
Seriously, if someone has made you think that SEO is something complex and inaccessible, do not listen to them. A website without any SEO optimization can also achieve an excellent natural positioning as long as it has a good strategy, offers unique and relevant content and takes into account the importance of relationships and rending.
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